Personalised email marketing strategies are crucial for your on-going relationships with clients and for keeping in contact with prospective customers. We are skilled in planning email marketing strategies and designing HTML templates that are visually strong and attractive and are easily manageable by our client organisation, without any fear of compromising or diluting the strength of the brand identity. The flexible nature of the template allows you to target particular areas of your database at different times. This subdividing of the groups of recipients leads to an even more streamlined and targeted contact.
Email marketing both retains existing customers by keeping them interested in your brand, and it also attracts new customers to your site by reaching those who have expressed an interest in your products or services.
Email is a highly efficient way to target your audience and very cost effective when compared to printing and conventional mailing. Behind the scenes, email marketing is highly valuable in tracking user behaviour. It is possible to see who is reading, clicking through and purchasing. Our highly secure system will allow you to receive feedback statistical data from every email-shot. In this way you can refine future mailings based on the accurate results of previous campaigns.
We are also able monitor bounce and unsubscribe rates and we have systems in place to optimise delivery of the email to the recipient’s particular browser.
Get in touch with us to find out about HTML templates and how we can help you design them and optimise their use. Alternatively if you would like to talk to us about designing and organising an email marketing campaign on your behalf, we will be happy to help you.